I have a design dilemma. I need to design holiday cards that are appropriate for the southern hemisphere, meaning that I need to get away from the traditional white Christmas and make it all about summer. How can I make it look Christmassy while it reflects the fact that it’s the middle of summer? I’ve lived my entire life in the southern hemisphere but we’ve always adopted the traditions from the northern hemisphere even though it doesn’t really make sense for us in this side of the world. So there isn’t really a “look” for a summer Christmas card… What do you think that a summer Christmas card should look like?
I don’t really know what to do right now so I’m starting by looking for images that feel summery. I created a mood board on Pinterest called Summer Christmas Card and so far the images that I’ve collected seem to have a lots of palm trees, the ocean, blue skies, pineapples, floaties and flamingos.